poplove! i love the name of this unique fashion house!
About:
Growing up in Georgetown, Ontario, a city of about 40,000, Andrea Hughes moved to Toronto to study the business end of fashion at George Brown College. After a stint at retail chains like Aldo and the FX Boutique, by age 23 Hughes was designing her own clothes.
Today, four years on Hughes has moved again, and now she and her husband Shai Wallach are running a unique family business – a line of “upcycled” fashion items for women and men – out of their PopLove studio in south Tel Aviv, Israel.
“Basically I decided I was done with working for other people and wanted to design for myself,” Hughes tells ISRAEL21c, explaining that “upcycled” refers to clothing which is recycled into garments that are a cut above the pieces from which they originate.
Wallach and Hughes took materials sourced from a local women’s charity that collects donations of clothes to create PopLove. It’s an online fashion retail brand that can be found in Tel Aviv’s trendiest boutiques, like those in the Gan Hashmal (Electric Garden) area. Items for sale online are popular with American, European and Australian clientele.




